Corporate Objective —Pursuit of Excellence and Striving for Social Responsibility

● Pursuit of Excellence

Setting lofty goals and keeping improving ourselves, Hiking is committed to solidifying its core competency by continuously building driving forces for innovation, creating a great platform for cultivating high-caliber employees, accelerating performance of high standard and, ultimately, evolving into a leading enterprise.

Striving for Social Responsibility

When pursuing first-class performances, Hiking is also fulfilling its civic duty and taking actions that benefit society. Hiking is an important donor and supporter of public welfare and charities. Hiking adopts the environment-friendly philosophy when it comes to business development, seeking a harmonious relationship with society.

Vision — To be a Respectful and Leading Enterprise for Decades


Guided by its corporate strategy, Hiking has been persistently enhancing its core competitive advantages to become stronger, bigger and ever-lasting, and progressively improving its reputation and corporate image in the community to establish a sustainable business foundation and gain recognition and respect from all sectors of society.

Mission — Create Values for the Community by Offering Great Products and Excellent Services


Making products with reverence and providing services with gratitude, Hiking is committed to offering quality products and professional services, seeking well-being for employees, creating values for customers, cooperating with partners for mutual benefits, and contributing to the development of the community.