Hiking Group was founded in June 2002 through merging Hiking Group Co Ltd with several provincial foreign trade enterprises in accordance with Shandong Provincial Government’s strategy of “Boosting the Reform and Reconstruction of Provincial Foreign Trading Enterprises”. After many years business development, Hiking Group has successfully transformed into an international comprehensive industrial consortium with over 100 subsidiaries and holding enterprises, nearly 10,000 employees on its regular payroll and its business covering international trade, health & elderly care and new materials.
Hiking Group actively fosters its core competitiveness and cultivates a batch of core products including hair products, textile & apparel, diamond, knitting and aquatic products that take the lead in the industries with strong competitiveness through moving higher up the industrial chain in production, research, branding and sales network. The Group acquired a renowned brand and a marketing company in the USA in sequence to further enhance market share of its core products in the world markets. Hiking Group innovated its international trade new modes and new formats and established the first comprehensive foreign trade service platform in Northern China - Foreign Trade Supply Chain Service Platform for Medium, Small and Micro-sized Enterprises of Qingdao, set up its service brand Hiking Link and a cross border e-commerce comprehensive service platform: Hiking “Easy Global”; the Group has set up twelve supportive platforms in the sectors of international trade, financing guarantee and export credit guarantee etc. and established cooperation relationship with over 12,000 SMEs through an all-around service system integrating “online & offline, domestic + international and foreign trade comprehensive service+ cross-border e-commerce”. Hiking was honored as a “Model of China (Qingdao) Cross-border E-commerce Comprehensive Pilot Area” and a “Shandong Cross-border E-commerce Comprehensive Service Platform”.
Hiking Group has made investments in many fields such as container manufacturing, financial trust, nonferrous metal, hotels and acquisition of non-performing assets. In May 2007, through acquisition and reorganization, Hiking Group was successfully listed in the main-board market of China (Stock Code: # 600735), becoming the first listed enterprise in Shandong foreign trade sector. Since 2010, the Group has invested in strategic emerging industries such as the graphite new material etc.
In 2012, Hiking cooperated with Longlife Group, a famous listed eldercare company from Japan, and established Hiking. Longlife, an international and high-end eldercare service center featuring comprehensiveness, intelligence and family-style service. The elderly care center has become a model and the benchmark of high standard elderly care service and In 2015, the two parties established Shandong Hiking Longlife Eldercare Operation Co Ltd to extend the industrial chain to eldercare service consultation, personnel training and trusteeship. Besides the elderly care service, Hiking Group cooperated with Yonsei University from ROK and launched Qingdao Severance Hospital project and at the same time, Hiking actively introduced international first class speciality hospitals to build an international healthcare industrial cluster with great competitiveness.
Hiking Group attaches great importance to its branding strategy and promotes development through branding. “Hiking” was honored as “Shandong Province Famous Brand” and “Jimo Yellow Wine” was crowned with “Chinese Time-honored Brand”; Many brands owned by the Group such as Jinghua Diamond and Grand Regency Qingdao Hotel have become increasingly popular. Hiking Group won many titles including “Shandong Provincial Excellent Enterprises of 30 Years of Reform and Opening-up” issued by Party Shandong Committee and Shandong Provincial Government, Shandong and Qingdao “First Batch CSR Model Enterprise”, “Shandong Good Credit Enterprise” and “Qingdao Economic Achievements Excellent Contribution Award” etc.
Hiking Group advocates its corporate core value of “Being Honest and Responsible” and corporate objectives “Pursuing of Excellence, Dedicating to the Society”, and forms its corporate culture with the “12 points of Insight & Experiences of Developments” as the core. The Group considers its responsibility as important as life and actively takes up its Corporate Social Responsibility. Hiking deems its competitors as friends and sticks to the principle “A kind heart and virtuous deeds benefit others as well as yourself”, “thinking of risks in safety” These philosophies have become the soul and driving power of the development of the company and have won wide recognitions and applauses from its customers and business partners at home and abroad.
Hiking Group takes the lead in Shandong Province in international trade and has accomplished 35 billion USD import and export volume since its establishment. In 2021, Hiking realized 39.5 billion Yuan sales revenue, it ranks 180 at 2020 China Top 500 International Trade Companies; Hiking takes 184th place at 2021 China Top 500 Enterprises of Service Sector, the 286th place at 2021 China Top 500 Private Enterprises; the Group takes the 66nd place and the 6th place at 2020 Shandong Top 100 Enterprises and 2019 Qingdao Top 100 Enterprises and it ranks 36 at Qingdao Top 50 Taxpayers.
Facing new development opportunities, Hiking Group determines to build itself into a century thriving transnational company with respectable corporate image and makes new contributions to the economic and social development of the country.
No. 295 place at 2022 China Top 500 Private Enterprises
No. 186 place at 2022 China Top 500 Service Providers
No. 34 place at 2022 Shandong Top 100 Private Enterprises
No. 3 place at 2022 Qingdao Top 100 Private Enterprises
No. 286 place at 2021 China Top 500 Private Enterprises
No. 184 place at 2021 China Top 500 Service Providers
No. 34 place at 2021 Shandong Top 100 Private Enterprises
No. 3 place at 2021 Qingdao Top 100 Private Enterprises
No. 260 place at 2020China Top 500 Private Enterprises
No. 187 place at 2020 China Top 500 Service Providers
No. 30 place at 2020 Shandong Top 100 Private Enterprises
No. 4 place at 2020Qingdao Top 100 Private Enterprises