2011 Qingdao Elderly Cultural Festival & inauguration ceremony of Hiking Longlife International Eldercare Center was held on November 5. Xu Jianhong, deputy-director of the Publicity Department of the CPC Qingdao Committee, Party committee secretary and president of Qingdao Daily Group, Zhang Jianhua, Chairman of Hiking Group, Mr. Endou Masayichi, president of Japan Longlife Holding Co Ltd and Hojo Naoko, director of Qingdao Office of Japan External Trade Organization (JETRO) addressed the ceremony in sequence. Guests and representatives of elderly customers cut the ribbon for the opening of the center. Hiking Longlife International Eldercare Center is the first community-based socialized eldercare demonstration project in China as well as the first high-end membership eldercare center adopting Japanese eldercare service modes and ideas.
At an ensuing “eldercare industry development summit”, guests, experts and scholars held in-depth talks on the new changes and problems in the development of eldercare industry and its development prospect and patterns.